Prostate Cancer UK

I helped concept and create a Prostate Cancer UK Quiz, helping men understand prostate cancer and driving sign-ups to the charity. It totally exceeded expectations - garnering over 100,000 sign-ups. The original target was only 10,000.

This success meant we were invited to pitch to become Prostate Cancer UK's lead agency. I worked on the creative strategy team and helped put together a winning presentation.

I was then part of every step of creating a fully integrated campaign for the charity, from writing a TV advert to creating the sign-up journey for new members.