Diet Coke Treasure Hunk

Diet Coke wanted to bring the iconic "Hunk" bang into the 21st century and redefine what a Diet Coke break was. We knew that a large section of their female audience spent their breaks taking a peek at ASOS.

And lo, Treasure Hunk was born. 

Diet Coke Hunks were hidden on the ASOS site and tracked down via a series of clues. Find a Hunk, win a prize. 

The game was a huge hit with the audience and Diet Coke. ASOS even named it a "best in class" piece of marketing.